Brand Guidelines
We Fight For You
Synthetic content produced through the theft of human work has become a flood. In this time of change, we stand for the creative over the synthetic, the genuine over the counterfeit, real over artificial. Every day, we advocate for the rights of Human Creators.
The Humanright™ Mark
One of the tools that we use to combat the flood of generative AI slop and stolen intellectual property is a proprietary brand toolset embodied by the Humanright™ 
mark. Our branding toolset illuminates the real art of Human Creators to change the terms of use for creative professionals, help the creative economy to thrive and to create a culture that values and uplifts human creativity.
We protect this toolset with trademarks, patents, and terms of use so that we can vigorously defend your rights as a Human Creator.
Certified Human Creator
Use Your Mark
A primary tool that you can use to combat the flood of synthetic “art” and stolen intellectual property is the registered Humanright™ trademark.
All rights to the mark are reserved by the Human Intelligence™ Institute. However, by becoming certified through our proprietary process, you receive a license to display and use this mark. Your usage must conform to the legally enforceable Terms of Use and the guidelines on this page. These rules exist to protect us all.
Your license allows you to use the mark on your social profiles, your online presence and your creative works to identify yourself as a certified and trusted Human Creator. Download your marks today!
Correct Use of the Mark
The circle around the must always be displayed with the registered trademark (®) symbol. The circle with the H can be displayed with a rounded line of the same weight underneath. If the line is present, the tagline “Human Creator” must also appear underneath, but other words cannot be added below or above the line.
Pointing to Your Certification
Each Human Creator is issued a unique numeric identifier when certified through our patent-pending process. This identifier is searchable online. This unique identifier provides access to data about the Human Creator, and provides a link to verified works.
Your QR code points to your unique identifier and can be used by you in combination with the mark and words “Human Creator.” The format of the QR identifier is also a trademark of the Human Intelligence™ Institute. You will receive your QR code and specific identifier when you are certified.
Certified Human Creator
Visual Design Tips
In order to build a sustainable visual identity and market presence for Certified Human Creators, it is vital to use the mark consistently and correctly. Inconsistencies in the appearance of the mark weakens its value for all Human Creators. We stand together, we rise together.
The Humanright™ mark should always be clear and visible. Avoid placing it over busy or confusing backgrounds that could mute its message. In order to maximize awareness, the mark should be used in high-contrast environments.
However, the mark may be used in any color you choose that fits your creative context. We are happy to discuss your usage with you.
Certified Human Creator
Creative Professionals Only
Many Human Creators work as Creative Professionals in the Marketing, Branding, Design, Illustration or other creative industries. We’ve created a set of advanced treatments of the Humanright™ certification mark for creative professionals who are working with complex file formats, dynamic layouts and the need to direct clients and partners to proofs of your certification as Human Creators.
These additional design guidelines, font hooks, taglines and lockups are intended for use by professionals who are certified as Human Creators, and have validated themselves as creating agency assets that require use of the proprietary Humanright™ certification mark.
Your Rights to the Mark
Thousands of creators are standing up for their rights — thanks for raising your voice in solidarity! By getting certified on this website, you have taken an important step to proclaim, protect and preserve your rights as a Human Creator.
The license granted to you when you are certified allows you to use this registered trademark on digital, print and online representations of yourself as a Human Creator, in combination with a numeric (or QR) identifier that points people toward your certification.
However, you are not given a license to use our proprietary on any goods or products that are not part of your personal artistic profile. You may not print the in isolation on clothing, print items, goods or services that are not married to your signature or your artistic imprint.
The rights of marketing the as a stand-alone entity are reserved to the Human Intelligence™ Institute.
The Human Intelligence™ Institute does not use synthetic content or generative toolsets. All images on this website are verified as real, created by Human Creators, and licensed through Verified Human sources. Licensing information available here.
Caution - An Important Note re AI
If you misuse the mark or your usage does not conform with our clearly stated Terms and Conditions of Service, then your license to use this mark can be revoked. Our terms of service clearly prohibit the use of our registered trademark to label or describe synthetic content.
Please note that this includes a prohibition of the use of the mark on artificially generated or generative-derived personas. Please don’t pretend to be real and use the Humanright™ mark.
