Humans create.
Machines imitate.
Human Intelligence® empowers Genuine
Human Filmmakers
Mission
Human Intelligence® ensures human creative work remain under the control of human actors, filmmakers, directors and producers. We defend the bright line between authentic human filmmaking and the machine models that ingest and co-opt real human footage.
To do this, we provide a foundational trifecta of authentication tools and services that prove human origin and protect IP: we verify an actor’s likeness and face as genuinely human, we certify your footage and effects as human-made, and we safeguard the rights of actors, directors, VFX creators, animators and film and television studios.
Because humans create.
Machines merely imitate.
Human Intelligence® protects, preserves and proclaims the value of human creative work.
Story
The Problem
The Solution
We deliver an essential technical authentication layer that enables human actors and filmmakers to certifiably prove the provenance of your footage – so you can fight back against AI overreach.
We maintain an arsenal of registered trademarks and legal safeguards to assist actors and filmmakers in retaining the rights to your image, your footage and your films.
How to Get Our Mark of Approval
When you are verified as a Human Actor or Filmmaker, you receive a license to use our mark on your production and your finished film (Start here.)
Use of the registered Humanright™ 
trademark assures your audience that your actors are human and your footage is human-made. The mark also notifies tech companies that your likeness, your scenes and your finished film footage cannot be used in their model without permission or royalty.
About the 
Mark
The unique Humanright™ mark is a registered trademark that demonstrates to the world that you are a Human Musician and that your writing and your published tunes are Human Created.
We care about language. The registered mark transmits the same meaning in nearly 30 languages around the world: the mark can be used in a variety of ways to identify yourself and your music as genuinely human.
Tools: Our Technological Edge
Chain of Creation™
Human Intelligence® tools focus on provenance: rather than “detecting” AI in published filmic work after creation, we follow certain tell-tale signs unique to human creativity. Our patent-pending systems don’t ingest your actual footage at all – instead we examine the plume of activity that your footage carries with it, which helps us to reliably identify the chain of creation.™
Reliable Authentication
We deliver a proven layer of trust that reliably authenticates human footage. Our proprietary method begins by locking down a creator’s biometrically-secured identity, verifying each creator or director as a natural person. Our system then analyzes footage for specific markers that result from human processes. When we find these key attributes, we register the footage as certified Human Intelligence® – i.e., footage that we authenticate as having been actually human created.
Certified Human Photo — Brian BielmannHuman Filmmaking Matters
FIGHTING BACK AGAINST AI
GUERILLMO DEL TORO
DIRECTOR & FILMMAKER
Guerillmo del Toro is clear about his stance on generative AI — the filmmaker has said very publicly that he’d “rather die than use AI.”
“A.I. has demonstrated that it can do semi-compelling screensavers. That’s essentially that. The value of art is not how much it costs and how little effort it requires, it’s how much would you risk to be in its presence? How much would people pay for those screensavers? Are they gonna make them cry because they lost a son? A mother? Because they misspent their youth? F**k no.”
WATCH
Guerillmo del Toro
on Generative AI
ACTOR / DIRECTOR
WATCH
Joseph Gordon-Levitt
on Generative AI
Joseph Gordon-Levitt is among a group of over 700 actors, musicians, authors, and creators supporting the “Stealing Isn’t Innovation” campaign. Organized by the Human Artistry Campaign. The campaign calls out the tech companies who are exploiting copyrighted work without permission.
ACTOR / PRODUCER
WATCH
Emma Thompson
on Generative AI
Actor, producer and writer Emma Thompson has long spoken of her frustration over the increasing proliferation of AI prompts when writing. Speaking to Stephen Colbert on his late night talkshow, Thompson, who won an Oscar for her 1996 adaptation of Sense and Sensibility, spoke of her “intense irritation” with AI.
WRITER / DIRECTOR
WATCH
Vince Gilligan
on Generative AI
Vince Gilligan is the multi-award-winning creator of Breaking Bad and Better Call Saul and the Apple TV hit Pluribus is firmly against generative AI, viewing it as a “detriment” to human creativity, which he views as the most important way people can assert their agency. In this longer interview, he talks about genAI.
FILM EXPERTS STANDING UP TO AI
SAG ACTOR
John Serembe
John Serembe has been a Screen Actor’s Guild member for decades. He has appeared in films, on stage and in favorite TV shows such as “Cheers” and “Scrubs.” He is also a member of Actor’s Equity, and has appeared in mainstage productions on the West Coast for many years. He is a fierce advocate for human creativity.
VIDEO ANALYST
Jeremy Carrasco
Jeremy Carrasco is one of the leading online analysts distinguishing between AI slop and human creative work. As a professional technical producer and live video director, Jeremy spreads literacy and insight about the difference between AI and human work, focusing the cultural lens on how AI, media, and culture interact.
VFX / ANIMATION
Mike Cachuela
Mike Cachuela is well known as a storyboard genius on such films as Tim Burton’s Nightmare Before Christmas and PIXAR’s The Incredibles. Cachuela has worked on over 30 films over the life of his career as an artist, animator, and storyboard artist. Cachuela believes that genuine human creativity is essential for every film story.
Alliances: We Empower Filmmakers
Human Intelligence® contributes to technical advances that foreground the rights of human creators. Our team includes screenwriters and directors. We are members of the Copyright Alliance. Our key technical leads are contributing members of the Coalition for Content Provenance & Authenticity (C2PA) and the Content Authenticity Initiative (CAI).
copyright interests of
over 2M creators
in the age of AI
News & Media
Press: Human Intelligence®
Human Intelligence® is now recognized as an official registered trademark by the U.S. Patent and Trademark Office. International plans are underway.
Listen & Read
Our team delivers new weekly content about human creators! Listen to podcasts by working filmmakers and other creators. Read our weekly newsletter.
Brand & Media Kit
Human Intelligence® registered trademarks and ground-breaking human provenance work is recognized around the globe. Here are tools for media to accurately describe HI.
Contact Our Team
Have questions about the (H) tools or how our tools can be used in a studio environment? Are you a producer or direcctor and want to discuss how we can protect your genuine human footage? Need to find out if a video is really created by a human? Excellent! We’d love to talk.
Sing Us a Song
Contact our team at team@human.global
Community
Join our Discord and share your journey.
Human Intelligence ® does not use synthetic extruded content or generative toolsets.
All images on this website are licensed through Verified Human sources. Licensing information available here.